Frontend Catalog + CMS + CRM

Broadfeet is a 10 year old Distributor and Manufacturer of Automotive Parts and Accessories. They operate multiple store locations and a distribution center located in Bayside NY and New Hyde Park NY. Their primary website is used by thousands of wholesale business customers, consumers, and serves as the primary starting point for new prospects.

DigitalSpawn worked with Broadfeet to update their entire website from an outdated and functionally flawed site to a full content management system, modern and mobile responsive frontend layout, improved branding, and greatly increased user experience and search traffic.

Built from ground up without any frameworks or platforms. The site’s primary feature is it’s Administrative Content Management System (CMS) which allows ongoing update of the frontend product catalog without the need for new code.

It also features a custom built search engine based on vehicle’s year make model standard and user customized search requests.

In addition the administrative system includes a custom CRM and unique landing page that helps secure new leads and increase the wholesale customer base consistently.

Additional integrations and admin features include a module, Ebay API powered management pages, user management system, banner manager, and more.

Technologies Used:
Material Design
Cycle Plugin